I randomly ran across this video and wanted to share it. This guy’s unbelievable!
Author Archive for molly
Exercise and Eat Right!
AND don’t forget to go see ‘Food, Inc’! Filmmaker Robert Kenner, along with producers Michael Pollan and Eric Schlosser go big time. The movie opens in LA and NYC June 12th!
Thank you Melissa, Karl Lind, Nate DiNiro and Clayton Root for helping make such a kick ass ad.
More thanks to Damin Tarlow at Gerding Edlen Development for allowing us to shoot in the beautiful & sustainable Ardea Apartment Building in Portland.
As you can see to the right, we’ve also added Melissa to our YouTube playlist. Stayed tuned for more…
I just watched this again, love it every time! I was thinking how great it would be to re-purpose this footage for new ads. It’s so retro that it works! For a flashback to 1983……
We’re finally looking into making Soloflex machines again! It may take a few months to begin offering them but now is the time for you to weigh in. What do you think about that idea? Would you change anything about the machine? Do you think we should always offer the classic Soloflex?
We set off last Friday to experiment with the connection points of the new Soloflex machine prototype. We needed to weld ears onto the base for the vertical main frame and front safety legs so we could see how the bolt looked and worked…perfect! On the back brace we decided to use a heavy hinge for easier assembly, it works great too. We also changed the front vertical safety bar to 1 3/4” tubing which makes the safety more rigid, it has a better aesthetic, more symmetrical since it matches the main frame tubing.

After hours of measuring, fine tuning, welding and drilling, it was time for the moment of truth… just how difficult was it going to be to take it apart and put back together and exactly how compact would it be broken down? As luck would have it, break down took us about 5 minutes and putting it back together took even less time, about 3 1/2 minutes. You may think I’m exaggerating but it’s true. We had the unfair advantage of knowing where all the pieces belonged, so to be fair, the average person might spend 15 minutes assembling, including tightening all the bolts!
I was super excited about how compact the machine was disassembled. Laid down flat with all the pieces inside, it measured 42”x46”x 7.5” (round up to a box 4′x4′x 8” thick, not bad!). Unfortunately it came in at a whopping 103lbs! On Wednesday we’re going to experiment with the strength of the steel and connections as it is. We may be able to use thinner walled tubing somewhere? Of course, we’ll never sacrifice quality, strength or safety!
Next step is to have more drawings made once we get it exactly right, then off to the real manufacturing shop to get built and powder coated. It’s going to make it look a heck of a lot prettier!
I’m sorry there are no photos yet. I didn’t have a back up battery for my camera on Friday. Bad planning on my part but I will definitely get some up by Tuesday.
Today we modified the safety to make it adjustable and changed it to round tubing. The adjustments are easy to make, it needs a little more bracing but happy with the way it’s come together so far. We may also change the front vertical safety bar to square tubing for more stability. It’s pretty solid but not good enough yet.

We also changed the back brace to round tubing as it makes a more comfortable step and also allows you to use it for elevated push ups (if there were no plates on the back) and convenient as a hamstring/glute developer. Adding some round tubing generally make the machine better looking, softens it up a bit.
We just drilled out 2 holes for the squat cradle but intend to add more adjustments there, at least 2 or 3 additional locations.
Our next step is to get the connections points correct. This is vital for the feel of the machine and easy assembly. We are thinking that welded ears for the main frame, connected with a heavy bolt through the bottom would be the best. Not unlike the way most heavy duty squat racks are connected. We’ll probably connect the front safety legs the same way.









There aren’t any pulleys, cables, flexy bars or extensions on this machine because it’s built for real functional training. Designed to be rigid enough for a 250 lb man do do his pull ups without any flex in the machine. The barbell is thick steel tubing for heavy duty squats that you can do in the convenience of your own home. Soloflex has always considered safety the first priority so we fully intend to have a durable and dependable safety strap so you don’t need a spotter. We have several good ideas for how to incorporate a safety strap for your heavy squats and bench presses and are still developing and testing ideas. Let us know if you have any.
This machine is the height and width of your standard door frame (3′ wide x 6′8” tall) and the depth of a typical book shelf or cabinet (18” deep). Constructed out of tough steel, because that’s how we’ve always done it! It’s a sturdy, high quality machine made right here in the US, because that’s how we’ve always done it!




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